Is media release dead in the age of social media?

I’m just excited about this blog , it’s my very first time blogging, I’m nervous but I hope I do well . I’m willing to learn and make the most out of this exciting venture.

The question is, is media release dead in the age of social media? well almost everyone will have their own point of view on this matter , news release seem to take space and time in ones e-mail inbox and that just the irritating thing and annoying for most of people . They are just a few people who still know how to proactively pitch a story and keep it concise relevant and don’t make it all about the client but about the bigger broad trend. Social media allows people to interact with people , and being able to respond on each other’s comments , to me that’s just awesome than having to read something that long and hard copy , and social media is just the opposite off that were its easy to access its and does not take up time , makes one’s life easier and stress free.

(http://goo.gl/NCfUVr)

Every industry is adapting to the modern ways in digital technology were as traditional media is shifting , media relations is feeling the pressure to some growing pains , relationships are built and maintained stakeholders are able to engage with external audience. I want to have that space back in my email inbox that’s not over crowded. Truth is told no matter no matter what you call it by or what form it takes digital media will continue to evolve and grow even bigger, the function of a press release is and will always be needed, just because the press release is a timeless PR tool that does not mean we cannot let our approach to it stationary.

The 24/7 news cycle is incredibly amazing of social media as to news traveler much faster and is able to reach a larger audience much quicker. The industry is adapting to the new way of technology and how things work in the new world we living in, in terms of instant communication via social networks like twitter, face book, Google + and YouTube the boring thing about twitter is that limited to 140 characters, and with a press release that works in your favor as you able to give much more information. This still does not answer my question as to not everyone will agree will agree that social media has taken over and will even grow bigger. I say social media has taken over and will even grow bigger in the coming years.

( http://goo.gl/DNIU6n ) stats of social media

(http://goo.gl/TzyCyi )

Example of a press release